Sustainability, Store Equity, and Satisfaction: The Moderating Effect of Gender in Retailing

Currently, sustainability emerges as a key element on which the development of competitive advantages for businesses is based. In dynamic and turbulent environment in retail companies operate, sustainable practices are posited an opportunity their progress survival. Through this article, it intended to advance nature dimensions construct examine its influence store equity consumer satisfaction. Furthermore, work analyses moderating effect gender these variables mediating brand All developed through quantitative study carried out sample 510 consumers different food commercial formats (hypermarkets, supermarkets, discount stores) Spain. The technique used data analysis partial least squares (PLS) regression. results show importance satisfaction sector, with intensity effects being issue. On other hand, positioned thanks between points need move towards more business models.